William Costlow CEO-Partner
Aaron Altscher IT Director
William Costlow CEO-Partner
Before joining Performance Marketing, Bill was a retail fixed operations manager with Mercedes-Benz for 19 years. He also served as President of the Mercedes-Benz Mid-Atlantic Parts & Service Group for 8 years where he worked directly with 25 Mercedes-Benz retailers and MBUSA on a myriad of initiatives. He was selected as a member of th
Before joining Performance Marketing, Bill was a retail fixed operations manager with Mercedes-Benz for 19 years. He also served as President of the Mercedes-Benz Mid-Atlantic Parts & Service Group for 8 years where he worked directly with 25 Mercedes-Benz retailers and MBUSA on a myriad of initiatives. He was selected as a member of the MBUSA Dealer Advisor Executive Council and was twice honored with Mercedes-Benz's highest award of being a "Master Guild" member.Bill holds a MBA in Marketing & a B.S. in Finance from the University of Maryland. Additionally, he has completed over a 180 courses with MBUSA and is Six Sigma Certified.
Rocio Campbell EVP-Partner
Aaron Altscher IT Director
William Costlow CEO-Partner
Before joining Per4mance, Rocio worked for 13 years as a Manager in Fixed Operations for Mercedes-Benz retail. She was responsible for managing all aspects of customer service and BDC Operations. She managed all customer-facing personnel and was essential in driving customer satisfaction scores, client retention, business development, a
Before joining Per4mance, Rocio worked for 13 years as a Manager in Fixed Operations for Mercedes-Benz retail. She was responsible for managing all aspects of customer service and BDC Operations. She managed all customer-facing personnel and was essential in driving customer satisfaction scores, client retention, business development, and providing a "Premium Client Experience.”
Rocio holds a B.S. in International Business and was MBUSA Master Certification from 2006-2013. She also has multiple certifications with MBUSA in Fixed Operations Management, Business Development & Marketing.
Tom Gordon Partner
Aaron Altscher IT Director
Aaron Altscher IT Director
Tom has spent his entire career in the automotive industry, learning the retail business literally from the ground up. During his career he distinguished himself as a General Manager, Division President of Luxury Brand Group, and currently as a dealer principal. He brings his wide-ranging experience in the retail automotive industry to
Tom has spent his entire career in the automotive industry, learning the retail business literally from the ground up. During his career he distinguished himself as a General Manager, Division President of Luxury Brand Group, and currently as a dealer principal. He brings his wide-ranging experience in the retail automotive industry to Performance Marketing, supporting the vetting and selection of high-value dealer programs. With his expertise as well as years of administering dealer programs, Tom brings a “dealer eye” view to Per4mance. Tom Gordon been a leader and visionary in the automotive business for decades and Per4mance Marketing is thrilled to have him on their team..
Aaron Altscher IT Director
Aaron Altscher IT Director
Aaron Altscher IT Director
Aaron and his team build functional, intuitive, and well-performing software technologies, including mobile and web applications that have been used by Fortune 500 companies, government agencies, as well as tech startups. Aaron and his team pride themselves on creating a "one-to-one" approach to each project striving to deliver personal
Aaron and his team build functional, intuitive, and well-performing software technologies, including mobile and web applications that have been used by Fortune 500 companies, government agencies, as well as tech startups. Aaron and his team pride themselves on creating a "one-to-one" approach to each project striving to deliver personalized service to each and every client. Altscher is a professor of Entrepreneurship and Business Communications at Howard Community College and holds an MBA with a concentration in Marketing and Project Management. He has appeared on NBC's The Apprentice and CNBC's The Big Idea.
Meet Our Team
Larry Smith Products Trainer
Daniela Campbell Business Development Director
Larry Smith Products Trainer
Information Coming Soon!
Jack Dizillo
Daniela Campbell Business Development Director
Larry Smith Products Trainer
Information coming Soon!
Erin Waters Office Manager
Daniela Campbell Business Development Director
Daniela Campbell Business Development Director
Erin has extensive experience in customer service and excels in office operations and support. She is dedicated to continuous process improvement, always putting the needs of others first, and has a refreshing can-do attitude.
As an Office Manager, she oversees all supporting staff, accounting team and general operations. Erin has a Bachelor’s in Business Administration.
Daniela Campbell Business Development Director
Daniela Campbell Business Development Director
Daniela Campbell Business Development Director
As Director of Business Development, she will be working hand in hand with executive management on a myriad of initiatives and projects designed to drive growth. From a very young age, she has been exposed to the automotive industry and has worked on various automotive marketing and sales projects. Daniela is passionate about this new ro
As Director of Business Development, she will be working hand in hand with executive management on a myriad of initiatives and projects designed to drive growth. From a very young age, she has been exposed to the automotive industry and has worked on various automotive marketing and sales projects. Daniela is passionate about this new role and looks forward to bringing my unique perspective and skills to help drive cutting-edge solutions for the automotive industry.
Daniela has a bachelor's degree in international business and is working on her MBA.